ImageWare® Appoints Vice President, Marketing and Portfolio Strategy


SAN DIEGO, January 21, 2021 / PRNewswire / – ImageWare® Systems, Inc. (OTCQB: IWSY), a leader in biometric identification and authentication, is pleased to announce the appointment of AJ Naddell to the newly created role of Vice President, Go-To-Market and portfolio strategy. January 18, 2021.

Naddell collaboratively and strategically develops powerful and revenue-generating go-to-market programs. His specialty lies at the convergence of product management, marketing, product design, sales and customer success. He will work closely with the market to help ensure ImageWare’s delivery of existing critical offerings, as well as to meet future customer needs.

Naddell joined IBM in 2017, where his most recent role was Director of the AI ​​Product-Application Management Program. In this role, he led transformation and modernization efforts within a 30-year-old product portfolio, infusing AI (artificial intelligence) and IoT (Internet of Things) into existing solutions for help optimize customer operations.

He was responsible for launching several complex AI solutions. One of them was completed within 90 days of ideation, conception, development, and then closing of the first deal within 15 days of launch. A year after its launch, this product has double-digit customers and has generated significant revenue.

Prior to IBM, Naddell led electric truck sales and business development in North America for BYD, a China-based leader in the field of electric vehicle. He has run considerable business for BYD’s new heavy-duty electric trucks with clients such as Pepsi Frito-Lays, Port of Los Angeles & Long Beach, California., Port new York/New Jersey, and others.

Naddell graduated from Washington University in Saint Louis with a Bachelor of Science in Business Administration. Prior to focusing on business, Naddell studied biomedical engineering and systems engineering with a specialization in pre-medicine, while conducting research in oncology and stem cell biology at the Washington University Faculty of Medicine Saint Louis.

Kristin A. Taylor, President, President and CEO of ImageWare, said, “We are delighted to welcome AJ to the ImageWare team. I know from my years of experience with him what a talented, focused and motivated AJ is. He will work closely with Engineering, Product Management and Sales.

“AJ and his team have already started to develop key messages and sales materials for our successful launch of corporate products to market on February 1, 2021. He will then focus on law enforcement / public safety, and towards the end of the year he will turn to our biometric smart badge technology. “

Naddell said, “I am really excited about the value and market potential of ImageWare’s biometric authentication and identification technology. Cyber ​​security is an extremely important booming industry – and the opportunity to join the company’s talented management team and help the company succeed in the marketplace is the next big challenge that I look forward to taking on. . “

About ImageWare® Systems, Inc.
Founded in 1987, ImageWare provides defense-grade biometric identification and authentication for access to your data, products, services or facilities. We are experts in biometric authentication and considered one of the leading holders of multimodal intellectual property patents, owning many of the most cited patents in the industry. Our patent IWS® biometric engine (BE) is the industry’s most accurate and fastest biometric matching engine, capable of our patented fusion of multiple biometrics. Part of our heritage is in law enforcement building the first statewide digital reservation platform for United States local law enforcement – and over three decades of difficult government sector experience creating biometric smart cards and logical access for millions of people. We are a “biometrics premier” company, leveraging unique human characteristics to provide unmatched precision for identification while protecting your identity. Please visit

Forward-looking statements
All statements contained herein that are not historical facts are forward-looking statements as defined in the United States Private Securities Litigation Reform Act of 1995. Words such as “anticipate”, “believe”, “estimate”, “ expect “,” predict, “” intend “,” may “,” plan “,” plan “,” predict “,” if “,” should “and” will “and similar expressions in relationship with ImageWare Systems, Inc. are intended to identify such forward-looking statements. ImageWare may from time to time update publicly announced projections, but it is not obligated to do so. Any projection of future operating results should not in no way be construed as a guarantee that such results will actually occur. These projections are subject to change and could differ materially from the final published results. For a discussion of these risks and uncertainties, see “Risk factors” in ImageWare’s annual report on Form 10-K for the fiscal year ended December 31, 2019 and its other reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Media contact:

Investor Relations:

Jessica belair

Terri MacInnis, Vice President of IR

ImageWare Systems, Inc.

Bibicoff + MacInnis, Inc.

(310) 717-0877

(818) 379-8500 x2

[email protected]

[email protected]

SOURCE ImageWare Systems, Inc.

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